Concept, Briefing & Survey

Every successful architectural project starts with a strong foundation. At Armstrong Simmonds Architects, our Concept, Briefing & Survey stage ensures that every design decision is rooted in clear objectives and client aspirations. Whether you’re planning a home extension, full renovation, or new-build development, this initial phase sets the course for a thoughtful, achievable design journey.

We combine precise measured surveys with a detailed architectural briefing process to uncover the full potential of your property. With the help of 3D digital tools and our expert team, this stage transforms ideas into well-informed, site-specific concepts.

Concept

Why Architectural Briefing and Surveys Are Important for Your Project

An architectural brief is important because it sets the goals, direction and aspiration for the project. Equally, a measured survey is important because it sets out the framework and context within which the brief will be explored. Together, they form the basis for all architectural decision-making moving forward.

This stage also allows our architect studio to identify key constraints, planning considerations, and technical requirements early on, supporting smoother progress through all following architectural services.

Advantages of Our Architectural Briefing and Survey Services

We approach briefing and surveys with precision and purpose. Here’s what makes our service stand out:

Accuracy and Detail – We produce high-quality measured surveys and digital models, helping to eliminate errors from the outset.

Experienced Team – With over 15 years of residential project experience, we understand the nuances of working in London’s diverse housing stock.

Client-Focused Briefing – Our team listens closely, translating your goals into a project strategy tailored to your home and lifestyle.

Advanced Tools – We use 3D modelling and CAD formats to support visual clarity and coordination with consultants.

Integrated Process – This stage feeds directly into Architectural Planning services, ensuring continuity from concept to planning submission.

Let's discuss your project

Our Process for Briefing & Survey Services

Measured Survey

The process begins with a site visit to carry out a full measured building survey. We take detailed surveying measurements of every accessible part of the property – including walls, floors, ceilings, windows, stairs, and rooflines. These are then translated into accurate architectural plans using CAD software.

3D Model

In addition to 2D plans, we offer the option of developing a three-dimensional model of your existing property. This helps visualise the spatial configuration in a less abstract way giving you more of a feel for what it’s like to experience the space.

Briefing Process

We work closely with you to define your architectural design brief. This involves establishing your lifestyle goals, spatial needs, aesthetic preferences, and budget expectations.

Through in-depth discussions – either in person or remotely – we gather key information to define priorities and outline a project scope. If relevant, we can also advise on statutory constraints, existing planning history, and site-specific opportunities. The resulting brief is the cornerstone of the project’s concept design phase.

Customer
reviews

go to more reviews:

Read on Google Maps Read on Houzz

Michael van Ree

John and his team have been brilliant to work with for our full house renovation and extension in SW London. Our house is quite unique and that combined with it being in a conservation area we knew it wouldn't be a straight forward planning process - but Armstrong Simmonds did a fantastic job and helped us navigate us through every step. We couldn't be happier with the detailed design and outcome.

Linda Roberts

Architects Armstrong Simmonds were appointed by us to turn our concept of open plan living into reality, which they did with extraordinary vision and design flair. The AS team listened carefully to our ideas and transformed an ordinary detached house into a breathtakingly beautiful home that offered light, space and a lifestyle that exactly reflected our needs and requirements. AS worked closely with us and our builder, and their focus to detail in the design and build was impressive. This young architectural practice in our opinion, offers something more. They listen, understand and are unique in their ability to conceptualise, plan and build with imagination, whilst considering aesthetics and functionality. Linda and Allan Roberts ...>>

Rowena Carter

I cannot recommend Armstrong and Simmonds architects highly enough. Within minutes of John meeting us at our home he had understood our brief and was sharing a vision that ticked all of our boxes.We had met with other architects who did not inspire us and told us the shape we wanted for our extension would not be possible. John had excellent knowledge of the local planning rules, researched planning submissions in the immediate area and was confident that he would get our application through - and he did! During the detailed design process John and his team listened closely to how we wanted to use the space. He came up with many design features and solutions to save costs and keep our dream design within our budget. Throughout the process they delivered an innovative plan that felt personal to us in a professional and timely manner. We found John and his team to be responsive, helpful and caring. They went above and beyond to get our project over the line and I have no hesitation in recommending the firm to anyone looking at home extension/improvement. We would not look anywhere else for any future builds! ...>>

Rebecca Wheelhouse

We had a fantastic experience with John and the team at Armstrong Simmonds. We have a beautiful home and would happily use them for our next project.... hopefully even bigger next time! Flawless from beginning to end, I thoroughly recommend them.

go to more reviews:

Read on Google Maps Read on Houzz

Frequently asked questions

What is a measured survey in architecture?

A measured survey involves recording the existing dimensions and features of a building to produce accurate drawings. These plans serve as the foundation for concept design and technical development.

How long does a measured survey take?

This depends on the size and complexity of the property. Most houses take around 4 – 5 hours to fully survey. More intricate sites and properties may require additional time.

What is an architectural design brief?

An architectural brief is a document that defines your project’s goals, budget, and requirements. It guides the design process and helps the architect tailor the solution to your lifestyle and property.

Do I need a survey before starting my architectural project?

Yes – accurate surveying and a well-developed brief are essential for informed design. Without them, even the most creative concepts risk being unfeasible or non-compliant.